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College Football’s 25 Most Valuable Teams

January 9, 2023

3 min Read

Written by George Malone

Edited by Levi Leidy

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The College Football National Championship is set to air today, Jan. 9, with the 13-and-1 TCU Horned Frogs facing off against the undefeated Georgia Bulldogs — an exhilarating matchup for fans of the game. College football, however, isn’t only exciting; it’s also big business.

Some teams rake in the big bucks through lucrative media contracts, and others rely on massive fan bases. And then some of the teams earn their money the old-fashioned way — by winning on the field. Keep reading to find out just how much these college teams are worth.

25. University of Iowa

2019-2020 football revenue: $43,491,626
Conference: Big Ten

24. University of North Carolina

2019-2020 football revenue: $43,654,962
Conference: ACC

23. Clemson University

2019-2020 football revenue: $43,797,610
Conference: ACC

22. Ohio State University

2019-2020 football revenue: $43,835,452
Conference: Big Ten

21. University of South Carolina

2019-2020 football revenue: $43,854,572
Conference: SEC

20. University of Minnesota

2019-2020 football revenue: $45,125,727
Conference: Big Ten

19. University of Washington

2019-2020 football revenue: $45,516,356
Conference: Pac-12

18. Iowa State University

2019-2020 football revenue: $46,794,639
Conference: Big 12

17. Penn State University

2019-2020 football revenue: $47,204,178
Conference: Big Ten

16. University of Oregon

2019-2020 football revenue: $48,123,584
Conference: Pac-12

15. University of Wisconsin

2019-2020 football revenue: $48,559,349
Conference: Big Ten

14. University of Mississippi

2019-2020 football revenue: $49,111,536
Conference: SEC

Today’s Top Offers

13. University of Florida

2019-2020 football revenue: $51,230,533
Conference: SEC

12. University of Nebraska

2019-2020 football revenue: $51,421,857
Conference: Big Ten

11. Auburn University

2019-2020 football revenue: $51,651,237
Conference: SEC

10. University of Arkansas

2019-2020 football revenue: $52,049,012
Conference: SEC

9. University of Utah

2019-2020 football revenue: $53,093,029
Conference: Pac-12

8. Texas A&M

2019-2020 football revenue: $55,792,930
Conference: SEC

7. University of Tennessee

2019-2020 football revenue: $60,808,468
Conference: SEC

6. University of Alabama

2019-2020 football revenue: $61,400,246
Conference: SEC

5. University of Michigan

2019-2020 football revenue: $72,253,039
Conference: Big Ten

4. University of Notre Dame

2019-2020 football revenue: $83,712,991
Conference: Independent

3. University of Georgia

2019-2020 football revenue: $85,392,744
Conference: SEC

2. University of Texas

2019-2020 football revenue: $97,223,872
Conference: Big 12

1. University of Oklahoma

2019-2020 football revenue: $101,119,170
Conference: Big 12

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Andrew Lisa contributed to the reporting for this article.

Methodology: For this piece GOBankingRates used the United States Department of Education’s “Equity in Athletics Data Analysis” (EADA) dataset to find (1) total football revenues; and (2) conference for all NCAA Division I schools all in FY19-20 data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of Aug. 3, 2022.